So you’re a business owner advertising on a couple of radio stations. You’re using the same script…and in an attempt to save some money, you had each station produce their own version of your commercial, probably because they offered a produced commercial as part of your contract. However, the voice-over and production of the commercials sound nothing alike; and, as such, you’re not seeing the return you were hoping for. Not good for creating familiarity. What do you do? For your next radio campaign, call…
At JustMyVoice Production, we can write, voice and produce your radio commercial, ready for air-play, and have it in your mailbox within 24 hours. In fact, we'll produce...
When you contract with multiple radio stations to air a commercial you should hear the SAME commercial, not a variation aligned with that stations format. Doing so creates familiarity. Listen to those big-corporate commercials; no matter what station you’re listening you’re hearing the same commercial. Familiarity is important when you can associate 1 thing to a product or service from many sources.
To increase your exposure, a video could be created (using the radio commercials' audio) and adding pictures and/or video clips then post it on your website and social media pages.
After it's all done and over with, what you're left with is:
by Rich Brennan